Things we've done.
We were briefed to support with Sokyo’s ‘doors open’ activity, which focused on an exclusive first-look for broadcast media, an exclusive tasting experience for Brisbane’s top hospitality and lifestyle media, in addition to targeted famil and one-on-one interview opportunities with Sokyo Exec Chef, Alex Yu.​
We were briefed part way through the Snow Machine Queenstown 2024 campaign to support with generating long lead travel and lifestyle editorial, as well as short lead what’s on editorial stories to drive awareness locally. The task also involved talent and profile pitching and management alongside a radio partnership and securing on-ground media coverage from the event.
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As one of Australia’s most-loved Food & Wine Shows, we were briefed to deliver a successful Publicity and Influencer campaign for the third year running, across three shows; Melbourne, Sydney and Brisbane and drive national and local awareness of the shows and key talent and exhibitors.​
We were briefed to support and drive awareness for multiple Subway campaigns across australia and New Zealand:​​
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The Sub Bus: Subway’s Autumn Campaign
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The TikTok Trending Subway Order;​
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The Sub Bus Tour Launch;​
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April Fool’s SubBab; ​
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Disney Partnership;​
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Franchisee of the Year Awards;​
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Sub Jammer Competition;​
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Menu Updates and Social Trends Pitching;​
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Launch of Subway Delivery; and​
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Media Copywriting & Ad Hoc Support.
Create exposure for LSKD in consumer and business titles, building share of voice for the brand and amplifying national recognition for its quality activewear. LSKD was relatively new in the market and the brand required a strong PR push to get noticed in the saturated market. And now in 2024, we were able to tick the AFR Rich List goal off our bucket list. ​
As a well-established brand in the Queensland market, City Cave challenged us to increase the brand’s share of voice and credibility by telling the story nationally to both consumer and trade markets to target prospective franchisees and announce their launch into the US. ​
We were briefed to unveil and launch the very first private dining room at The Star Gold Coast’s sleek, Japanese dining experience, Kiyomi. ​The launch involved three components: Announcement to the media, a media only menu preview lunch, and a lifestyle influencer dinner to showcase the possibilities with friends.​ We also supported with event ideation, management, liaison and supplier contracts.​​
The Star Brisbane’s dedicated live entertainment venue, LiveWire was officially announced on April 10 as a standalone venue. We were briefed to drive earned media, aligning with social and digital strategies. ​
Castiglione Arts & Culture briefed Pressed. PR to support and raise awareness of the launch of the Marilyn Monroe Exhibition, Marilyn: The Woman Behind the Icon, at Sydney Town Hall. This involved garnering press attention pre-launch, inviting key opinion leaders to a red-carpet opening night and securing ongoing coverage during the length of the show due to end in September 2023. ​
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We also briefed to manage the talent, entertainment and MC, photography, and manage external shoots surrounding the grand opening event.
We were briefed to support the launch of the InterContinental Sanctuary Cove Resort’s new Lagoon Beach Club, opening over summer 2023.
Urbex, a BMD Group company is an innovator in residential and commercial development across Australia, creating innovative living environments establishing new communities to meet the lifestyle needs of Australians. Urbex’s portfolio spans across Australia, with a strong focus in Queensland, developing in Brisbane, Mackay, Townsville, Cairns, Darwin, Sydney and Melbourne. ​
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As Urbex’s PR Agency of choice, Pressed. focus on driving awareness to the individual developments, bolster brand perception through community engagement and thought leadership on a monthly basis.​
