LSKD.

The Approach: The purpose of the campaign was to create a credible legacy  for LSKD, with tier one media, so that future audiences researching the brand would find it and trust it immediately. We wanted to build awareness of LSKD’s range of women’s tights, positioning them as best in market and drive recognition of the brand’s journey and growth to date, heroing the new global HQ in Logan. To kick off the campaign, we wanted to share the LSKD business story for the first time, in the right way. It took weeks of preparation, working as a team with the brand to fine tune the messaging. This led to an ongoing PR strategy to keep the momentum going.​

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Publicity business story: We shared the LSKD inspiring business story with media. We secured  two exclusives with News Corps’ heavy weights, and it was syndicated to The Australian and 40 other online publications across the country. ​

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Product announcements: To keep the momentum going, we continued an always on publicity campaign announcing new collections including the seamless range and Pride collection.​

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This year, we had the pleasure of working with AFR to feature LSKD's founder in its Rich List 2024. 

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KEY PUBLICITY STATS:​

179 Pieces of coverage ​

2.7+ M People reached ​

$1,713,476 PR value