LiveWire Venue Launch.

We were engaged to manage the press office for The Star Brisbane’s venue announcement, LiveWire. We achieved 10 local broadcast mentions, including tv and radio, 11 online and 2 print features in local Tier 1 consumer media, alongside 13 social shares and 5 eDM inclusions; a total of 41 unique clips. ​​

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Our announcement leveraged local talent to inject colour into the venue, releasing first-look photography inside the venue, and a Page 11 full page feature in The Courier Mail.​

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Press office included development of all press materials and through execution, we reached a total of 6.6M Australians through press and 1.4M through social. ​​

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KEY PUBLICITY STATS:​

41 Unique Pieces of coverage ​

6.6+M People reached ​

1.4+M Social reach​

$488+K PR Value​

100% positive sentiment

100% key messages in each story