InterContinental
Sanctuary Cove
Resort.

We were tasked with securing a guest list of media and influencers to attend the official grand opening party, as well as securing local and national press to drive awareness and ultimately patronage over the summer period. The activity involved securing media and influencer famils following the launch to maintain momentum and share of voice. The campaign marked huge success with over 8 million people reached across a four week period.​

​

KEY PUBLICITY STATS :​

19/19 Media attendees to Grand Opening​

13 Unique Pieces of coverage ​

8.1+M People reached ​

1.2+M Unique reach​

$329K PR value